|Lyn Jurich - The Sun Queen|
Lyn, who advised President Obama on how to encourage solar power (a hot button in this year’s presidential election), set up a unique business model when she and her co-founder decided to enter the renewable energy market. They opted for helping people make the leap to using solar power, rather than manufacturing the solar panels themselves.
Lyn says in the video that many Americans are misjudging the costs of solar power. Her company ran a survey which showed that 97% of Americans responding thought that solar power must cost more than $5,000 more than electricity. However, they are wrong.
Lyn says that using solar power results in cheaper electricity.
Solar power is only available for homes in ten states right now, but as costs drop she expects its use to spread. Her company has concentrated on those states where power is most expensive – such as the Northeast, California and Hawaii.